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(Submitted by the New Richmond Police Department)

Armed robber strikes again at New Richmond Cash Store

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For the second time in less than a month, an armed robber has struck a New Richmond business.

According to a New Richmond Police Department press release, the Cash Store at 1621 Dorset Lane, Suite 500, was the victim of an armed robbery just after 5:30 p.m. on Tuesday, Feb. 18. The store was robbed in a similar manner on Jan. 22.


According to the release, officers arrived on the scene and spoke with a female employee who said that a man entered the store, showed a dark-colored handgun and demanded money. After the employee complied, the man tied her hands before leaving.

The suspect was described as a light-skinned black male in his mid-20s about 6-feet tall with shoulder-length dreadlocks, according to the release. The man was wearing dark-colored pants and a black hooded sweatshirt or jacket with a gray design across the back shoulders and down both arms. He also was wearning white Air Jordan shoes, a dark-colored hat with a red brim with possibly the letter A on the front and a smaller white symbol on both sides. The man headed south on foot after leaving the store.

New Richmond Police Chief Mark Samelstad said the suspect of Tuesday's robbery doesn't appear to be the same person who robbed the store last month.

According to the county dispatch log, officers from the St. Croix County Sheriff's Office and the Wisconsin State Patrol also responded to the scene.

The robbery remains under investigation by New Richmond Police Department detectives. Anyone with information about the incident is asked to call 715-246-6667 and speak with Detective Veronica Koehler or Detective Craig Yehlik.

Micheal Foley
Micheal Foley joined RiverTown Multimedia in July 2013 and serves as editor at the New Richmond News. In the past he has worked at several news outlets including in Hudson, Wis., the Desert Sun in Palm Springs, Calif., the Leader-Telegram in Eau Claire, Wis., and the Pioneer Press in St. Paul, Minn. He began his career as a Marine Corps journalist. He served as a reporter and photographer in Okinawa, Japan, and editor of the base newspaper at Marine Corps Air Station Miramar in San Diego, Calif. He has a Bachelor of Arts degree in journalism from the University of Wisconsin–River Falls.
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