Be alert about school ads and fundraising schemes

By Phil Pfuehler

Don't assume that a $250 advertisement for a football calendar benefits your local school, is approved by the school district or will be seen by anyone.

"It's a common concern," says Roger Buchholz, the district's activities director. "Companies frequently come into town soliciting from businesses and individuals. Usually it's for athletics. It may not be illegal because they do provide a service. But it usually doesn't have the blessing of the school district."

Buchholz said such solicitation generally comes from out-of-state companies, ranging from Indiana to North Carolina and Texas.

Buchholz said companies who produce these calendars and school programs often ignore distribution.

"I have found them just dropped on our doorstep," he said. "We keep them around at our district office, but we don't distribute them."

Company representatives may claim endorsement by the local school district or that proceeds from calendars and programs go back to the district. Buchholz said the latter gets into the issue of fundraising, which has become a big industry.

Buchholz said he's routinely called by companies trying to involve the school district in fundraising schemes. He said these efforts are carefully screened because there are so many and because it's hard to verify the quality of products being marketed.

"Sometimes, though, if I think it's a good idea I channel (the seller) to a local (service) organization that might benefit," he said.

Buchholz said the district is reviewing its fundraising policy for updated guidelines. As public money for education tightens, he said schools need to find outside funding sources.

Buchholz advised caution when dealing with salespersons claiming to represent the school district.

"I would suggest taking the time to call the (River Falls) Chamber of Commerce or me or the school principals to find out if there is school district authorization," Buchholz said. "If someone is in such a hurry trying to sell you something and won't wait, that should raise a red flag. Generally, we would publicize ahead of time to let people know about this kind of thing, instead of having someone appear knocking on your door without warning."