Dozens of business and nonprofit organizations shared products and services with baby boomers and seniors at Boomers and Seniors Expo on Saturday, Nov. 3 at YMCA - Camp St. Croix in Hudson.

The 65+ population is expected to nearly double in both St. Croix and Pierce counties by 2030. As baby boomers approach and enter retirement, they are looking for ways to stay active and healthy. Local and national companies and nonprofits are eager to capture this vital market demographic. Boomers and Seniors Expo brought them together in once place to learn more about products and services available in western Wisconsin.

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Becky Durham, event organizer and Seniors Real Estate Specialist with RE/MAX Results, gave a presentation about seniors housing transitions.

"It can be scary for the 55+ population to consider selling a treasured family home," Durham said. "Boomers and Seniors Expo is a great place to show seniors in Hudson and River Falls that they have a lot of options."

Several exhibitors offered housing options, from independent living to assisted living to memory care, as well as in-home care that allows for seniors to age in place.

"Traditional nursing homes are a thing of the past." Durham said. "We now have wonderful senior housing options that offer a dynamic social atmosphere, enjoyable amenities and planned activities. Many senior communities offer easy transitions from independent living to assisted living so you can remain in your home as you age."

But there's more to Boomers and Seniors Expo than housing. Travel, financial and estate planning, volunteer opportunities and a variety of health and wellness vendors presented attendees with opportunities to live vibrantly in retirement. Attendees were treated to free massages by Massage Envy in Hudson, free hearing assessments by Avada Hearing Care, and dozens of vendor samples and giveaways. Many visitors played exhibitor BINGO for a chance to win free tickets to The Phipps Center for the Arts and Stillwater Trolley.

The next Boomers and Seniors Expo event will be Saturday, Sept. 7, 2019 in Woodbury, Minn.