United Way of Hastings kicked off the school year with its annual Kick-Off campaign Friday, Sept. 7.

Volunteers stood at the gates of Todd Field to collect donations as Hastings Raiders fans filled in the bleachers for the first home football game of the season.

The Kick-Off campaign also set up shop at the gates of the Rivertown Live! event, which featured '80s and '90s rock tribute band, Hairball.

In total, UWH was able to collect roughly $250 in donations for the Food4Kids program.

"Our main goal for the event was visibility, and we were able to reach probably 1,000 people. We are so happy," Amy Schaffer from United Way of Hastings said.

This year's Kick-Off campaign was a continuation of recent efforts by UWH to support and raise awareness of the program.

Their first Stuff the Bus event at the end of August, which took place at Cub Foods, Coborn's and Walmart, collected over 6,700 food items and nearly $600 in cash donations for the program.

Food4Kids gives weekend meals to kids who rely on school lunches over the week for food. A bag of six meals is discreetly placed in a child's backpack before they go home for the weekend

To find out more information about Food4Kids or how you can help, visit unitedwayofhastings.org.