Readers will find the newly launched TVWeek tucked inside today's edition.

The full-color special section will appear every Wednesday and include programming for Thursday through Thursday.

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But TVWeek is more than a listing of what you might watch and when; it has entertainment news plus a word search, crossword and Sudoku.

"This gives our readers another reason to buy our products and another benefit," Publisher Neal Ronquist said.

TVWeek is a modernized version of the traditional TV insert newspapers offered years ago. The new layout takes into consideration the way people access programming today. Here are some of the features:

• Detailed programming grids, from 8 a.m. to 11:30 p.m., for dozens of channels.

• Color-coding that highlights movies, news and sports programs throughout the week.

• Channels will be displayed with numbers designating where to find listing for any of services - Charter Red Wing, HBC Red Wing, Bevcomm Hager City, Dish and DirecTV.

• A robust presentation of related TV and entertainment content, including celebrity profiles, primetime show highlights and Q&As.

In addition, the TVWeek published in the Pierce County Herald and Red Wing Republican Eagle includes advertising from local businesses and organizations that see value in appearing in a product that has a shelf life of seven days, every week for 52 weeks.