established Give to the Max Day in 2009 as a way to support causes in a statewide, online effort. The effort allowed organizations to reach a global audience at a time before smartphones were common, said Jake Blumberg, executive director of

Since then it has grown to a communal day of giving and has raised $170 million for organizations. Givers from all 50 states and 40 countries participate, Blumberg said. “This online marketplace is a way for donors to find new causes and for organizations to find new donors,” Blumberg said. “You can fill your shopping cart with generosity.”

About 96% of people giving online give to more than one organization, he added. Last year, the giving holiday brought in a record $21 million. There is a 6.9% fee for donations processed through GiveMN’s website.

“That’s something Minnesota continues to shine in and should be proud of,” Blumberg said.

In its 11th year, the Bush Foundation donated $100,000 of the prizes. Every 15 minutes during the 24 hours of fundraising, a random donation will get a $500 boost. Every hour, a random donation will receive a $1,000 bump.

Although the event is online, Give to the Max Day has evolved into a communal holiday, Blumberg said. In a survey of 5,000 donors last year, 19 percent reported making a donation based on a recommendation or lead they received from a friend or peer.

“Which means that people sharing what they give is important to inspire others,” Blumberg said.

Give to the Max Day also has a dose of friendly competition. The Give to the Max Day website features regional leader boards. People can see how their region is doing and try to do their part to push their part of the state to be the most generous.

Early giving began Nov. 1 and continues through Wednesday.

More than 100 organizations in Southeast Minnesota are registered for Give to the Max Day. However, some qualifying organizations might not be registered but have campaigns with the site. If there’s an organization that doesn’t appear on the registered list, it could still be found by searching the Give to the Max Day site,

Goodhue County

Throughout Goodhue County there are dozens of organizations participating in the annual Give to the Max event. These organizations include:

  • The Goodhue County Historical Society
  • Hispanic Outreach of Goodhue County
  • River Bluff Humane Society
  • Friends of the Goodhue County Fair
  • The Goodhue County Educational District
  • Goodhue County Habitat for Humanity
  • Goodhue County 4-H
  • ArtReach
  • The Red Wing Public Library
  • Red Wing Marine Museum
  • The Anderson Center
  • HOPE Coalition
  • Pier 55
  • Red Wing Ignite
  • Downtown Main Street

For more information and a full list of local organizations participating in Give to the Max, visit