Realtor Robin Gwaltney had never heard of Country Living Magazine, but one day they called her out of the blue to request a listing for a small affordable house and she decided to play ball.
"A lot of realtors have this mindset, especially here in Rochester, that the print ad is dead," Gwaltney said. "But for houses in Wabasha, Lake City and Red Wing, you have to advertise to your audience, and that was proof."
The house had been available for quite awhile before the April 2018 edition of Country Living, featuring tiny houses and small living, reached its audience of 1.3 million subscribers. Suddenly, over 50 calls came into Gwaltney's office with people from all across the country hoping to be the next owners of a "miniature Victorian farmhouse" on charming Lake Pepin.
Sadly for them, just before publication, Ginger Penrow, formerly of Zumbrota, closed on "the small wonder" for its list price of $79,000.
Still, many requested to receive updates on similar properties in the area that might meet their criteria.
Gwaltney was floored.
"I told (Country Living) if you ever need another property, I'm gonna call you," she said.