New Richmond was recognized for its outstanding downtown revitalization efforts at the 27th Wisconsin Main Street Awards ceremony on Friday, April 27, in Ripon.

New Richmond took top honors in the Connect Community Success Story category at the event, hosted by the Wisconsin Economic Development Corporation (WEDC). The awards ceremony recognized the efforts by Wisconsin Main Street volunteers and staff for their historic preservation and downtown economic development efforts of communities in Wisconsin in 2017.

"WEDC congratulates New Richmond for its outstanding efforts to revitalize and improve downtown," said Mark R. Hogan, secretary and CEO of WEDC. "A vibrant downtown is critical to a community's overall economic development as well as the quality of life for its residents, and we commend New Richmond for being among the best in the state when it comes to strengthening its downtown."

New Richmond was recognized for its many downtown revitalization efforts in 2017, including its façade grant program, business visits, several streetscape improvements, and the inaugural Hometown Holidays event. The award selection committee noted that the community's collaborative approach with key stakeholders and the development of partnerships made the community stand out from the rest of the nominees.

"Our historic downtown is the heart of our community," said New Richmond Mayor Fred Horne. "We are very pleased to receive this state level award in recognition of our accomplishments this past year. Revitalizing the downtown is a high priority and we have much more to do. We look forward to working collaboratively with the community to build upon our efforts in 2017."

Wisconsin Main Street is a community development program administered by WEDC that targets Wisconsin's historic commercial districts. WEDC provides technical support and training to the 33 Main Street communities to help them revitalize their business districts based on guidelines developed by the National Trust for Historic Preservation. Since the program's inception in 1987, Wisconsin Main Street community projects have resulted in the creation of more than 2,600 new businesses and more than 14,000 net new jobs. In addition, more than $1.7 billion in public and private investment has occurred in Wisconsin Main Street communities. New Richmond has been part of the WEDC Connect Communities Program since 2017.

For a complete list of all the 2017 Main Street award winners, visit